By implementing targeted financial literacy programs, integrating education resources into college environments, and providing mentorship, college women will be better equipped to navigate their financial futures. The brand concept "Athena" allows university women to see themselves in the image of the Greek goddess of war and wisdom, who embodied rationality, strength, and tactics. The colors gold and white reflect Athena's attire, along with a luxury typeface, evoking a brand that reflects wealth and prosperity.