lindahumphreyauthor.com
Topic
Journalist
Portfolio Site
Audience
Travel Journalsim
Publications
Category
Digital Portfolio,
UI/UX
Softwares Used
Figma, WIX
Problem
My mother, Linda Humphrey, created an online
portfolio for her work in travel journalism on Word-
Press. The website was difficult to navigate and lacked
a clear UI structure, which made it hard for readers and
editors to explore her work. She needed design support
to create a website that emphasized clarity and professionalism while properly honoring her work.
Design Solution
The site was completely redesigned in Figma and Wix
with a cohesive design system focused on clarity, readability,
and credibility. Content was reorganized into categories: writing samples, book, photos, and press, resulting in improved navigation. After launch, the site received positive feedback at travel journalism conferences and attracted 200+ visitors within one weeks.
Original WordPress Site
The original site was difficult to navigate and lacked a clear UI structure.
New UI Components
These wireframes demonstrate how each article link would be displayed instead, with a clear image and button.
Article Title
Publisher
Design System
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Cormorant Garamond
#F8CBD1
Sea Green
#EC3643
Sea Glass
Cormorant Garamond is a serif typeface
that's reminiscent of newspaper typefaces.
Ripple Effect
The ripple effect regrabs the viewer's attention when scrolling through long articles with dense paragraphs, and creates a calming tone.
Secret Cape Cod and the Islands: a Guide to the Weird, Wonderful and Obscure
(Reedy Press) won the Lowell Thomas Silver Award (second place) for
the best travel guide-book of 2024! Sponsored by the Society of American Travel Writers Foundation, the Lowell Thomas Award is the highest national recognition for travel journalists. Judging was overseen by the University of Missouri School of Journalism.
Final Website
