Secret Locations in Cape Cod and Islands

On the Cape

Topic

Cape Cod, MA

Audience

Residents and
Tourists

Category

Publication,
Travel Guide

Softwares Used

InDesign, Photoshop,
Midjourney AI

Problem

Cape Cod, Massachusetts, is recognized as a summer destination with beaches, clam chowder, and lighthouses. Tourists and even residents fail to look beyond these aspects and recognize the area's history and culture.
By learning about attractions that are off the beaten
path, tourists can have a more meaningful and unique experience, and residents are encouraged to travel to
new places outside their hometown.

Design Solution

On the Cape reels prospective readers in with recognizable symbolism of mainstream Cape Cod, like lighthouse and beach scenes, before the secret locations are revealed. Once hooked, readers are encouraged to explore the area's private places and experience it in a new light.

On the Cape is meant to be used actively as a travel guide,
with the reader carrying this small-sized publication with them
as they travel.

Project

Thumbnail Sketches + Moodboard

Cover Image

For the cover of On the Cape, the image was created through Photoshop
by combining an original photo of the Nauset Beach Lighthouse with
a photo from Unsplash. This is an inactive lighthouse on the national
seashore, recognizable as the logo for Cape Cod potato chips.