On the Cape

Mirror, Mirror

Topic

Makeup and
Self Image

Audience

Adolescent Girls,
Age 12 - 14

Category

Publication,
Magazine

Softwares Used

InDesign, Photoshop,
Illustrator

Problem

Many pre-adolescent girls struggle with body dysmorphia and physical insecurities, especially due to heavy social media exposure. For some, makeup and personal style can temporarily calm these feelings and, ironically, help them feel more like their true self.

Design Solution

Mirror, Mirror is a fun and vibrant magazine for pre-adolescent girls that explores the creative and expressive potential of cosmetics. Through trend-focused articles and the introductory piece Understanding the Power of Makeup, the magazine reflects on how makeup influences self-image and identity. The photography showcases a range of makeup styles to highlight individuality and personal expression.

Project

Audience Research

Demographics

Sex: Female. Age: 12 - 14. Working Status: N/A (middle school students). Occupation and Industry - N/A. Martial Status: Single. Household: They may live in either suburban houses or urban apartments with their parents. Income: None. Education: Elementary school, currently in middle school or 9th grade. Financial Arrangements and Investments: Rely on their parents. Pets: Depends, maybe a cat.

Media Use

Internet: Pop culture news and updates. TV/Video Entertainment: Anime, Friends, makeup and beauty influencers on YouTube (ex. Zoella). Radio: Taylor Swift, Rihanna, Billie Eilish. Cinema: Teen romantic comedies, and/or musicals. Social Media: Instagram and TikTok.

Lifestyle

Use of Technology: Heavy cellphone usage. Apparel: Sephora, Forever 21, PacSun, Glossier, American Apparel, Urban Outfitters.xProducts: Clothes, jewelry, hair and skincare products, makeup. Food: Avocado toast, sushi rolls, tacos or burritos, bubble tea. Religion: Family’s religion (ex, Christian, Jewish). Future Plans (next six months): Continue education and elevate to seventh/eighth grade, or begin high school. Charity: She doesn’t have money for charity, but is interested in organizations that support arts and culture, animal welfare, and health and well-being.