The GW Office of Student Life markets and hosts events and campus traditions. One of the annual events at GW is the Excellence in Student Life Awards, an awards ceremony to honor faculty, staff, and student organizations who have positively impacted the GW community. While on the team, I was asked to create a brand identity for the 2025 excellence awards, along with several collateral that would be distributed to students and staff to encourage nominations. Our marketing executive chose a casual sports theme for the event, featuring mocktails and gaming tables. I illustrated a logo reminiscent of the old Olympics logos. We planned to incorporate the cherry blossom flower, because it is a recognizable trademark of Washington D.C. It appears in the shape of a star to symbolize excellence. This event took place during "Buff & Bloom Week", a week jam packed with events during peek cherry blossom bloom season. While this was one of our larger events, I also designed promotional material for two other events featured below.