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Secret Locations in Cape Cod and Islands

Athena

Athena

Athena

Athena

Athena

Topic
Financial Literacy


Audience
Women in College

​

Category
Advertising
Campaign
​

​

Softwares Used

InDesign, Photoshop,

Illustrator, Figma,​

After Effects

Topic
Financial Literacy


Audience
Women in College

​

Category
Advertising
Campaign
​

​

Softwares Used

InDesign, Photoshop,

Illustrator, Figma,​

After Effects

Topic
Financial Literacy


Audience
Women in College

​

Category
Advertising
Campaign
​

​

Softwares Used

InDesign, Photoshop,

Illustrator, Figma,​

After Effects

Topic
Financial Literacy


Audience
Women in College

​

Category
Advertising
Campaign
​

​

Softwares Used

InDesign, Photoshop,

Illustrator, Figma,​

After Effects

Topic
Financial Literacy


Audience
Women in College

​

Category
Advertising
Campaign
​

​

Softwares Used

InDesign, Photoshop,

Illustrator, Figma,​

After Effects

Office of Student Life at GW

Topic

University Events

Audience

GW Students
and Faculty

 

Category

Event Marketing
 

Softwares Used

InDesign,  Illustrator, Canva

Problem

The GW Office of Student Life markets and hosts annual events and campus traditions, but a new theme needs to be applied each year to stay culturally relevant and boost attendance. For example, the GW Excellence in Student Life Awards, an awards ceremony to honor faculty, staff, and student orgs needed a rebrand for 2025.

Design Solution

Our marketing lead chose a casual sports theme, and we collaborated to come up with a logo reminiscent of the old Olympics logos. We planned to incorporate the cherry blossom flower, because it is a recognizable trademark of Washington D.C. It appears in the shape of a star to reinforce the idea of excellence. This event took place during "Buff and Bloom" week, a week jam-packed with events during peak cherry blossom season. While this was one of our larger events, I also designed promotional material for a roller skating party and a staff summer party. 

Anchor 1

1

Excellence in Student Life Awards Ceremony

Graphic Elements

Digital Collateral:
Website and Email Banners

Excellence Awards Email Mockup.png

Physical Collateral:
Water Bottle and Jacket Pin

Excellence star water bottle.png
Excellence Pins.png

Print Collateral:
Slogan and Award Advertisements

2

80s themed Roller Skating Party

Stickers Design

RR Sticker Mockup no color.png

Instagram Story

iphone 1.png
Instagram story 2.png

3

DSA Summer Party

Behind the Scenes

33.png
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